How to Organize Content on Your Website

How consumers view content on a webpage is ever-changing. Great web design plays a key part in consuming content efficiently and effectively. Through user-focused design, user experience design, the way content is designed, laid out, placed and viewed on a brand’s website helps consumers identify the most important information and/or helps eyeballs find the information audiences are looking for. 

But no website design is the same – nor should it be. The design of a website is intrinsically related to a brand – its products, services, offerings and, most importantly, its consumers. 

Audience intelligence, or simply just overall knowledge about a brand's consumers and what they are looking for when they visit a website, should lead everything with a brand. From marketing to social media to a website, that knowledge about a brand’s audience will ultimately guide website content.

That said, there are a few items that every website should have in order to help guide consumers eyeballs through a website. Here are some key items a website should have to help consumers on their digital journey: