There are a few items that every website should have in order to help guide consumers eyeballs through a website. Here are some key items a website should have to help consumers on their digital journey:

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Social media creates a space for much consumer praise and much consumer criticism. Consumers start movements for and against brands, urging them to step up and do more for their customers and for the world. And as LEAP Group’s own recent study found, as Millennials have become the driving force of the economy, they want the brands they invest their money in to find solutions beyond their flagship products or services.

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Generation Z represents the next wave of healthcare consumers, but studies are already showing this age group is lost in the healthcare landscape.

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